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Personal Care Brand MyKirei Enters Laundry Category

MyKirei by Kao Easy-Spray Laundry Detergent is a phosphate-free formula with Bio-IOS, the proprietary plant-based surfactant derived from palm remnants.

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By: Lianna Albrizio

Associate Editor

Since its Flower Foam Hand Wash went viral on TikTok, personal care brand MyKirei is making its foray into the laundry category with a new spray detergent.    MyKirei by Kao Easy-Spray Laundry Detergent is formulated with breakthrough Bio-IOS, the proprietary plant-based surfactant derived from palm remnants and phosphate-free. It preserves and protects clothes with a highly concentrated formula that delivers heavy-duty cleaning and odor-eliminating power that is safe for sensitive skin....

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